Interview with Hunter

Hunter went from being a student in Ohio to a creative force in fashion and music. He’s gonna get mad at me for this - but I secretly think he’s lying about his age. His extensive knowledge of music and fashion just feels unrealistic for someone in his twenties—a true old soul with a young attitude. Hunter’s ability to combine what he knows with what he observes with his finger on the pulse, to create his own spin on it all is genius.
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Interview with Hunter


Where are you based and what do you do?

I am based in Los Angeles. And I like to say, artist. I always say I’m an artist first. And then you know, I’m really enjoying styling right now, and fashion directing. I work with Nicola a lot on everything. I initially say that I’m an artist, because when I was a kid, I was into photography and videography. Just like film ,and then you know, music was always sort of my ultimate inspiration and would coincide with fashion. Maybe I just limited myself from where I grew up thinking I couldn’t go into fashion. But now I think that I was meant to end up sort of being in fashion.

So I’m hearing, you’re in fashion now but you’re more creating aesthetics and vibes. It’s beyond the clothes, right?

Yeah, for me, it’s more than the clothes. It’s so funny that you say vibes because I always joke and tell everybody that I like to “Vibe curate, energy produce.”

Wow I love “Vibe curate, energy produce.” I need that in bold, thick letters. That’s the headline - It’s the essence of this profile. You mentioned earlier that you work on a lot of projects with Nicola. What has that journey been?

I had already been a fan of Nicola and his work, but during the pandemic, I was in Ohio, and saw that Nicola posted in his stories that he was looking for an assistant so I took the chance. A few weeks later, I packed up my life and moved to LA. When I met Nicola, it was like the first time that I maybe believed in myself. That I could be an artist. Because what he does is create those worlds. He doesn’t limit himself and his vision to any kind of one art, right? So I was really inspired by that. And it felt like I was meant to  meet him and to exchange you know, stories, ideas, references, cultures. I’ve learned so much from him about fashion, his Japanese culture, his Italian culture. We became family in a sense – we got to know each other so quickly by creating together. Every shoot that I’ve done with Nicola, we always learn something or push something, it’s very empowering. Creatively, personally, emotionally, I would say he’s an enigma. But at the end of the photoshoot or a creative exchange, you see a mirror, you see yourself in him. That’s ultimately sort of how I would describe our relationship. Does that make sense?

Wow, I’m…moved…

Right? I feel very moved by our paths crossing.

How do you see yourself interacting with the digital space?

Well, I would say my spirit within the digital staples will probably be very punk. What I really should say is that I’m very inspired by the past, and maybe my relationship to the future of the digital space is sort of bringing the past with me. Bringing those reference to the zeitgeist. There’s something to the fact that we love Polaroids but we love them because we post them to the internet. I also have this punk mentality, this rebelliousness where I’m like ‘can we just go back to the vhs?’ so maybe my work would be stylized by those old school references.

I guess there is this existential question of, what is “punk” in the digital space?

Yes, I think all of it is genius, and it’s definitely the future. It’s definitely bigger than us. But it does need the styling and it’s missing the taste. And maybe that’s what the punks will bring. I’m sitting here like ‘What’s Web3.0?” and then learning about NFTs, and then there are tokens. But I’m like I just figured out my wallet. I think punk has this visually, aesthetically, maybe just lifestyle, that’s very expressive and loud. But I find that a lot of my punk friends actually value kindness and treating the environment nice. The term punk has evolved from being angry and anarchistic to being kind, not only to the world and people, but to themselves.  I’m curious where this ethos will go, maybe with their avatar or how they exist in the Metaverse. Because it’s continued to evolve here, how will it evolve in the metaverse? Are we like, hacking people? I don’t know. But how are we providing that sort of… openness? Maybe we have to just wait and see sort of what our voice says when we are in the metaverse?

Okay perfect, so now I want to check in with you in like six months.

Yes, put a pin in this part of the interview, check in with me in six months, because I don’t know.

Is there anyone you’re aware of, who is playing with and/or within the digital art sphere in a way that excites you, inspires you, or maybe even makes you ask questions?

Obviously there’s Nicola. Another person that’s using the digital space for art who inspires me would be Nick Knight. I mean I have so much respect for him. You know we recently did Chromatica Ball with Gaga, and when we were building the world of the ball and the visuals for it, Nick Knight was collaborating with us on all of that. And he would have scans of certain archive pieces, and then would make more visuals out of the scanned objects. He would sometimes incorporate AI where you can sort of pull images together to create one image. He would also shoot things and incorporate them in the scans. They also had a digital scan of Gaga’s body and would make alterations digitally… I’m almost overwhelmed talking about it, it’s so sci-fi. It was really inspiring to see someone who has been working so long and is already respected going with this evolution.




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